With more than 4,000 visitors annually, ISPO Brandnew is the most significant launching pad for startups in the sporting goods business. At the Basecamp of Inspiration – a startup summit for the next generation of outdoor sports technology and active lifestyle companies - on June 30th selected entrepreneurs, among those ICAROS CEO Johannes Scholl, presented their visions and stories through keynotes and created product and brands experiences through a unique demo format.